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About Home Care by Athena

A home care agency built by people who live here

Home Care by Athena was founded in Roseville, CA in 2026 by Carly Pickern and Troy Greenway. Our office is on Reserve Drive. Our caregivers are our employees. And the people whose names are on the license are the people who answer the phone.

Carly Pickern and Troy Greenway, founders of Home Care by Athena, outside the office in Roseville, CA
Our story

Why we started Athena

Athena started with a simple observation: most home care in this area is delivered by national franchises, and the experience for families depends on a local owner they rarely meet and a caregiver they never chose. Carly and Troy believed a smaller, licensed, locally owned agency could do the important things better. Meet the family in person. Hire caregivers as employees and train them properly. Introduce the caregiver before the first shift. Answer the phone.

The name comes from the Greek goddess of wisdom and strategy, and the gold laurel in our logo is a nod to that. Good care is not only kindness; it is judgment, planning and follow-through. That is the standard we hold ourselves to.

We are new, and we say so. What we offer instead of a long history is a state license you can verify, a hiring process we will walk you through in detail, and owners who are personally accountable for every care plan.

The Home Care by Athena team in front of the office in Roseville, CA
The team around the conference table
Leadership

The people responsible for your parent's care

Carly Pickern
Founder & CEO

Carly Pickern

Carly leads day-to-day care operations: assessments, care plans, caregiver matching and the check-ins that keep a plan working. She holds the agency's California Home Care Organization license and is the person families reach when something needs to change.

Troy Greenway
Co-Founder

Troy Greenway

Troy built the business side of Athena so Carly and the care team can stay focused on clients. He handles hiring systems, scheduling technology and the partnerships with local discharge planners and senior communities.

Ginelle Franklin Rowe
Care Coordinator

Ginelle Franklin Rowe

Ginelle coordinates schedules, introduces caregivers to families and follows up after the first visits. If a shift needs covering or a routine needs adjusting, she is the one who makes it happen.

Our Home Care Aides appear in photos across this site. We do not publish their names online; you will meet yours in person before care begins.

How we work

Four commitments

Calm authority

Families call us in stressful moments. Our job is to bring order: a clear plan, a specific schedule, a named caregiver.

Direct communication

We tell you what we see, including when a situation needs more than home care can safely provide.

Respect for the client

The person receiving care sets the tone. Preferences, routines and dignity come first, always.

Local accountability

We live in Placer County. Our reputation is built one family at a time, in person.

Standards

Licensed, and glad to prove it

We are a new agency. Instead of asking for your trust, we point you to the state's record and to the way we hire.

Licensed Home Care Organization
License 314700059

Issued by the California Department of Social Services, Home Care Services Bureau. Licensed since June 19, 2026. No complaints or citations on record.

Verify this license on the CDSS website →

Meet us before you decide anything

A free in-home assessment with Carly is the best way to see how we work. No obligation.

Call 916-546-2030Request Consultation